Challenge Roopers Beverage and Redemption opened in 1992 and has grown to become a Maine beverage, redemption and wholesale distribution icon. Over the years there had been a whole lot of growth, but nill-to-no brand reinforcement, and zero marketing strategy.
Solution Solidify a brand identity that meshes with their have-fun, give-back outlook, disrupts the market, and hits right with their target audience. Implement a strategic marketing plan with integrated media placement, and up their social media game.
Impact New exterior signage with refreshed visuals and fun, quirky advertising has led to increased foot traffic in all locations and sales exploding through the roof. Monthly social media content and, specifically, videos produced for the client have garnered massive attention, becoming a monthly must-see among the community. (16 videos: 38K average monthly views, more than 1.5million impressions.)
Warp + Weft has brought Roopers to a whole new level with marketing—better than we’ve seen in 27 years. It’s the best marketing decision I’ve ever made.
Steve Roop, Owner Roopers Beverage and Redemption